Tag Archives: small theatres

For Those Who Are Earnestly Interested

8 Jul


One more short week of performances and “The Importance of Being Earnest” will be put to rest in the archives of the theatre.

…But we have not prepared for our exit quite yet.  There are bets still to be won. 

(If you’ve just joined us and want to get in on the bookie action, catch up on our history of numbers here and here.)

…For the rest of us, let’s move on to the meat n’ potatoes of our fourth week’s stats, so you can blast ’em all you want to the masses and help press us to number one of the season by next Sunday’s closing matinee.

First, our winnings:  We pulled into the second-selling slot of the season by last Saturday’s performance, even besting our own projections by a full day.

…And second, comes an interesting new handicap/advantage for the unusual five-week run: Due to the additional week of performances, we have zero Season Ticket holders for next week’s reservations.  This lowers the weekly pre-booking of seats average…which means we have more to physically fill, in order to achieve a full house sell-out performance.  On the advantage side, that of course means more option of weekly revenue should we FILL those seats…the money then not being attributed to early projections, but instead being fresh meat, and bonus bucks to our final ticket-selling totals.

…In short, from now to Friday (and beyond, frankly), we need to whore ourselves out, completely.

Wanna help do some pimpin’?

…Have you already seen the show?  Come back and bring friends.  Ain’t seen it at all?  Go online and grab some tickets now…the internet is never closed, friends! 

…In order to sell-out any (or all) of the remaining performances, as of 11PM this evening, here is what we need:

Friday  7/12 — 136 unsold
Saturday 7/13 — 148 unsold
Sunday 7/14 — 87 unsold

…Again, everything this week is at the mercy of direct-sell, with no subscriber base to help cushion the numbers.  New projections based on current percentages have been set at a closing of $17,500 for the gross…which is $2,737 below the number one slot show, “Sherlock, ” (whose final gross was $20,237.)

…From yesterday (post show) to this evening’s final numbers, we have sold $311, which (if taken as an average across the next 7 days) will only bring us to $2,177…missing our goal by over half a grand.

…This won’t win us bets, friends!! So here’s what we do:

We go on a guerrilla campaign, digitally.  And you can help!

Have you seen the show and like it?

Have you read the play and dig Oscar’s winking wit? 

Do you have a history of voting for the underdog?

…Grab this and pass it on!  Or any one of the trailers, or a comment you’d like to share about the show, along with hash tags and/or email addresses linking your gorilla campaign contribution to the theatre itself.  The bucks go to art, (a worthy, worthy cause), the full houses will go the actor’s hearts (mine included), the support you give, no matter how big or small (in post, or comment, in buying out an entire house) will make you a part of our “Earnest” family…sharing in the final WIN, that I know we can attain:

To get a 118 year-old comedic gem, written by a genius 159 year-old Irish playwright, into the number one selling slot of 2013?

…Come on you guys, what isn’t awesome about that?!

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Earnest At Number Three & Rising

1 Jul


For those interested in the ticket sales element of a small theatre, (and based on readership of the last such-themed post, there are a good handful of you out there), how ’bout some new numbers for yuh, coming out of the hottest weekend thus far of the year:

“Importance of Being Earnest” has some new boasting points in the weekly sales department, holding fast to their top-weekly numbers.  We are currently a little over $3,000 away from the number two slot, with weekly sales averaging at a little over $4,000 per. 

…Which means, holding to trends, we will outsell and replace the number two show, with change to spare, going into our final week of performances…with a  totally reachable leap ahead to gain the top-slot of the season.

The number one show this year is “Sherlock’s Last Case,” a smartly chosen, well reviewed jump on the current Sherlock bandwagon of popularity, thanks to various U.S. and BBC efforts.

…In a small house, “Sherlock” hit $20.3K in ultimate sales.  “Earnest,” though roughly $8,000 away from that, at present, has managed a higher consistent weekly sales average, handicapped in only one way that I can see of, between here and it’s goal:

Both productions, running five weeks, share the same number of performances at present. (Without extensions, which are still open option in our acting contracts, should the theatre sell out shows, or obtain a group full house buy-out.) “Sherlock,” however tapped into  the automatic “Agatha Christie”/Period Mystery fan-base this theatre has always been notorious for, as well as gaining viewership support from the local Sherlockian Society, and popularity from the new TV and movie re-launches.

…While “Earnest” competes with the weapon of only the notoriety of it’s author.

…And being where we are already in the standings, shows you just how freakin’ good Wilde actually is.

…Which means that considering our averages hold even at what they are…(when a sales bump usually occurs towards the end of a run, due to last minute word-of-mouth and especially repeat audience members bringing friends and family with them, as in our case), we are paced at present to actually do the previously unthinkable.

“Earnest” has all the trend projection of becoming the number one seller of the season, as well as it’s current top-weekly intake for the past two years.

What does this mean literally, in bucks?

Weekly Average Take: $4,065.40
Total Sales: $20,327.00

Weekly Average Take: $4,115.33
Total Sales Currently: $12,346.00
Total Sales Projected Per Averages By Show’s End: $20,576.66

I stand by the we’s Earnestly winning.

…Winning top slot without the help of Hollywood and BBC themed hype.  And winning with more overall profit to the theatre, as good ol’ Oscar is public domain, so zero performance rights will be paid off the top of the total take.

…Meaning this good old fashioned rivalry, (which I’ve totally made up), between the two shows, can ONLY help the theatre as a whole. 

Two GIANT sellers to bookend season #74…launching it all into a massively better place for budgets, payroll, and bill-paying for their 75th year of LIVE THEATRE! 

…Celebrating having given jobs to hundreds of actors, across multiple generations, and entertaining three-quarters-of-a-century of viewing patrons in it’s lifetime.

Theatre is alive and well, you guys.  It’s a fighter.  And it’s getting stronger all the time!

…Anyone else as stoked-out to hear that as I am?!


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