Tag Archives: projections

Earnest At Number Three & Rising

1 Jul


For those interested in the ticket sales element of a small theatre, (and based on readership of the last such-themed post, there are a good handful of you out there), how ’bout some new numbers for yuh, coming out of the hottest weekend thus far of the year:

“Importance of Being Earnest” has some new boasting points in the weekly sales department, holding fast to their top-weekly numbers.  We are currently a little over $3,000 away from the number two slot, with weekly sales averaging at a little over $4,000 per. 

…Which means, holding to trends, we will outsell and replace the number two show, with change to spare, going into our final week of performances…with a  totally reachable leap ahead to gain the top-slot of the season.

The number one show this year is “Sherlock’s Last Case,” a smartly chosen, well reviewed jump on the current Sherlock bandwagon of popularity, thanks to various U.S. and BBC efforts.

…In a small house, “Sherlock” hit $20.3K in ultimate sales.  “Earnest,” though roughly $8,000 away from that, at present, has managed a higher consistent weekly sales average, handicapped in only one way that I can see of, between here and it’s goal:

Both productions, running five weeks, share the same number of performances at present. (Without extensions, which are still open option in our acting contracts, should the theatre sell out shows, or obtain a group full house buy-out.) “Sherlock,” however tapped into  the automatic “Agatha Christie”/Period Mystery fan-base this theatre has always been notorious for, as well as gaining viewership support from the local Sherlockian Society, and popularity from the new TV and movie re-launches.

…While “Earnest” competes with the weapon of only the notoriety of it’s author.

…And being where we are already in the standings, shows you just how freakin’ good Wilde actually is.

…Which means that considering our averages hold even at what they are…(when a sales bump usually occurs towards the end of a run, due to last minute word-of-mouth and especially repeat audience members bringing friends and family with them, as in our case), we are paced at present to actually do the previously unthinkable.

“Earnest” has all the trend projection of becoming the number one seller of the season, as well as it’s current top-weekly intake for the past two years.

What does this mean literally, in bucks?

Weekly Average Take: $4,065.40
Total Sales: $20,327.00

Weekly Average Take: $4,115.33
Total Sales Currently: $12,346.00
Total Sales Projected Per Averages By Show’s End: $20,576.66

I stand by the we’s Earnestly winning.

…Winning top slot without the help of Hollywood and BBC themed hype.  And winning with more overall profit to the theatre, as good ol’ Oscar is public domain, so zero performance rights will be paid off the top of the total take.

…Meaning this good old fashioned rivalry, (which I’ve totally made up), between the two shows, can ONLY help the theatre as a whole. 

Two GIANT sellers to bookend season #74…launching it all into a massively better place for budgets, payroll, and bill-paying for their 75th year of LIVE THEATRE! 

…Celebrating having given jobs to hundreds of actors, across multiple generations, and entertaining three-quarters-of-a-century of viewing patrons in it’s lifetime.

Theatre is alive and well, you guys.  It’s a fighter.  And it’s getting stronger all the time!

…Anyone else as stoked-out to hear that as I am?!


A Win, By The Numbers!

24 Jun


Wanna know some awesome?

New stats just in for “Earnest:” 

…At the completion of our second weekend, we’ve pulled into the 4th highest grossing show of the season, (of 6.)  That is not trend sells, that is total box office.  Which means if “Earnest” closed today, we’d be 4th of the season.  We still have three weeks left of our run.

…Further fun?

We are #1 in weekly grossing ticket sales…not just of this year, but of the entire past two seasons.

This (of course) is due in large part to our killer reviews, brilliant designers, amazing direction, hands-on SM wizarding, and some pretty funny people on stage.

…And these numbers are something to be proud of, not ONLY because we’ve yet to even reach halfway into our run, but because Summer is a difficult theatre sell with all the blockbusters hitting the screens, people taking off on vacations, and everyone rather being out in the sun than anywhere else, that is not.  And also the fact that this is not a musical, features no children, and is a small cast.

…As an idea of house projections, for instance…(set by people who watch the trends year after year)…”Earnest” was set at a 38% ticket sell projection.  We are currently holding at a 70% average.

…Uber exciting news in numbers, buckage, AND (not least of all), hope for the future.  Because combining that with “Twelfth Night’s” ALSO surprise final numbers, proves that the classics are very much in healthy attendance and demand in the arts and theatre arena in the area at present.  SUCH a welcome piece of info for so many of us actors in the region.  Good solid scripts, good solid roles, proven over time.  Who could ask for anything more?  Especially with things like “Pride & Prejudice” coming up around the Holiday season.

…And as I finally finished the final press trailer (which posted today)…we can only hope a new bump in sales will follow, pushing us past our often quivering closeness to full-blown sell-out performances.

…Especially Thursday.  As it’s Actor’s Benefit.  And we are all poor.

(hint, hint)

Thanks to the friends and fam who have already come, to those who plan to, for the ones who will see it several times, and the ones who bring fresh blood with them when they do!

These are YOUR sales numbers too!  We couldn’t have done it without yuh 🙂


She Needed A Weekend Off, After The Weekend

20 Jan


Here’s the deal: you know how you get off on Friday night, heave a sigh of relief, and go have a beer (or 8) while hanging out and just “being” for two days…then Monday comes around and you grumble, as you get ready for work?

…Actors don’t get, “weekends.” 

We don’t really get “Holidays” even. 

…When the normal humans of the world are just starting to launch into a little well-earned R &R, WE are just starting the second part of the rest of our work week.

Rehearsals. Techs. Performances. Fight calls. Show prep. Hairdressing. Makeup. Warm-ups. Line-runs. Prop-checks. Bathroom share negotiations. Smoke-breaks. Nerve-shakes.

…Then add in a super-special-secret-awesome-BFF surprise…and you subtract even more sleep automatically…which is 3000% totally worth it…plus Sunday talk-backs, and post-show de-funks…then remind yourself that you promised a blog of some decent amount after two days of side-burnering it…and you have me: bleary-eyed, punching at my keyboard with little (if any) thought filter left at all.

I am tired.  To put it bluntly. 

I took all the “life ” that was offered to me this weekend, and used the flying fuck out of it.  Down to the absolute last drop.  And now I’m sitting here at 9:30 p.m., in my PJ’s, with a body and brain that is insisting it is actually 6 in the morning tomorrow already…because I am so not looking forward to the anti-energy I have to face that moment, that I’m already regretting it.

…Does that make sense to anyone?

…The insomniacs will get it, if no one else does.

…Anyway, with all that does come the satisfaction of a hard job, well done.

Our tickets sold 15% above projections this week, we’ve nearly broken even on full production cost with two weeks of performances left, word-of-mouth is super solid, we’ve four stellar reviews from the critics, and we already can’t wait to hit the ground running again, come Thursday.

It’s weird to miss performing a show as disturbing as this. But we do.

…Which means it matters, and is satisfying work, and is punctuated with a sense of accomplishment at the end.

Everyone should be as lucky with their work and art.

Meanwhile, I’m trying to tell myself that it’s okay to be in bed right now…even as my house has post-party residuals peppered all over the place in every single room.

The pick-up can wait.

I’ve earned a rest…an early feel of pillow at my cheek, and lights out, while maybe Netflixing something easy and happy and good until I conk out completely.

…Which will prob’ly be within the next five minutes.

I’ve earned these seconds of quiet, restful, peace.

…And so have my partners in crime.

Love you guys.

Happy end-of-weekend to you, friends.


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