Archive | 11:19 pm

For Those Who Are Earnestly Interested

8 Jul


One more short week of performances and “The Importance of Being Earnest” will be put to rest in the archives of the theatre.

…But we have not prepared for our exit quite yet.  There are bets still to be won. 

(If you’ve just joined us and want to get in on the bookie action, catch up on our history of numbers here and here.)

…For the rest of us, let’s move on to the meat n’ potatoes of our fourth week’s stats, so you can blast ’em all you want to the masses and help press us to number one of the season by next Sunday’s closing matinee.

First, our winnings:  We pulled into the second-selling slot of the season by last Saturday’s performance, even besting our own projections by a full day.

…And second, comes an interesting new handicap/advantage for the unusual five-week run: Due to the additional week of performances, we have zero Season Ticket holders for next week’s reservations.  This lowers the weekly pre-booking of seats average…which means we have more to physically fill, in order to achieve a full house sell-out performance.  On the advantage side, that of course means more option of weekly revenue should we FILL those seats…the money then not being attributed to early projections, but instead being fresh meat, and bonus bucks to our final ticket-selling totals.

…In short, from now to Friday (and beyond, frankly), we need to whore ourselves out, completely.

Wanna help do some pimpin’?

…Have you already seen the show?  Come back and bring friends.  Ain’t seen it at all?  Go online and grab some tickets now…the internet is never closed, friends! 

…In order to sell-out any (or all) of the remaining performances, as of 11PM this evening, here is what we need:

Friday  7/12 — 136 unsold
Saturday 7/13 — 148 unsold
Sunday 7/14 — 87 unsold

…Again, everything this week is at the mercy of direct-sell, with no subscriber base to help cushion the numbers.  New projections based on current percentages have been set at a closing of $17,500 for the gross…which is $2,737 below the number one slot show, “Sherlock, ” (whose final gross was $20,237.)

…From yesterday (post show) to this evening’s final numbers, we have sold $311, which (if taken as an average across the next 7 days) will only bring us to $2,177…missing our goal by over half a grand.

…This won’t win us bets, friends!! So here’s what we do:

We go on a guerrilla campaign, digitally.  And you can help!

Have you seen the show and like it?

Have you read the play and dig Oscar’s winking wit? 

Do you have a history of voting for the underdog?

…Grab this and pass it on!  Or any one of the trailers, or a comment you’d like to share about the show, along with hash tags and/or email addresses linking your gorilla campaign contribution to the theatre itself.  The bucks go to art, (a worthy, worthy cause), the full houses will go the actor’s hearts (mine included), the support you give, no matter how big or small (in post, or comment, in buying out an entire house) will make you a part of our “Earnest” family…sharing in the final WIN, that I know we can attain:

To get a 118 year-old comedic gem, written by a genius 159 year-old Irish playwright, into the number one selling slot of 2013?

…Come on you guys, what isn’t awesome about that?!

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